WildEast recognises that in order to change the way we think about nature – to shift our culture a little, it needs to grow into a sustainable business; it cannot rely on charitable giving.
This is why we have given great importance to creating a strong and distinct brand.
This starts with the food we produce and the way we produce it; WildEast aspires to adapt a conservation scale that all farms and food producers who take the pledge can measure themselves by.
In turn this will form the basis of a WildEast food label rating.
We want the East to become one of the world's biggest and best nature reserves, enriching our lives, and restoring our wild(er) hearts.